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By Jim Stauder
90%
Up to 90% of the business owner's net worth is tied up in the business
75%
For lack of planning approximately 75% of businesses never sell
66
There are 66 potential obstacles to the successful sale of a business.
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Obviously our target market is clear - business owners who are interested in content about how to sell their business. Theoretically, since a business owner should be thinking about their exit strategy from the day they bought or acquired their business, all business owners should be interested in our website. However, if you read Issue #3 - Amazingly Poor Business Exit Planning you'll learn that only 9% of business owners have a formal, written exit plan and about 58% of owners have no exit plan whatsoever - not even an informal plan. With that in mind, most of our subscribers are likely within a few to several years of their anticipated exit date. And they are in desperate need of the educational content provided on this website.
We provides sponsorship opportunities for: 1) business brokers; 2) exit planners, 3) business valuation professionals; and 4) other M&A professionals. Sponsors can utilize our website and bi-weekly email newsletter to engage, educate and sponsor their own business owner leads, which will be free of charge for a limited time. Sponsorship of the bi-weekly email newsletter series, How to Sell a Business, and the website pages can be a great communication vehicle for your professional services. You can develop a relationship with a potential seller without any significant time investment.
Each of our 90 email newsletters and all website pages are designed to accommodate two display areas for the same sponsor in the highly visible right column. (Please have a look at the right column on this page.) The top display area, "Your Newsletter Sponsor"" enables the display of the professional’s name, company affiliation and their contact information. The lower display area, "About Your Newsletter Sponsor:", enables the sponsor to display the message they believe will be most effective in communicating their goals to the target audience.
Our sponsorship opportunity includes both display locations in the right column in both mediums - the email newsletters and the website pages when subscribers log in. Again, for a limited time, sponsorship is free.
To inquire about sponsorship opportunities, please send an email with your contact information to sponsorship@howtoplanandsellabusiness.com.
Mission Statement
We strive to enable owners to: "Overcome the Power of Inertia"; plan their business exit; improve the value of their business; and conquer the obstacles they face in selling their business.
The purpose of our newsletter, How to Sell a Business, is to fundamentally change the world of our readers. Whereas approximately 75% of businesses are never sold, we believe 75% could be saleable if business owners realized the need to plan for their exit. We want business owners to be "educated consumers".
We will provide comprehensive educational content at no charge to small business owners while also helping to enable them to select knowledgeable and affordable advisors, including business brokers, M&A intermediaries, exit planners, business valuation professionals, and other M&A professionals to aid them in the business exit planning process, and ultimately the business sale process.
Taggart, LLC
13905 Tanglewood Drive
Farmers Branch, TX 75234
(877) 579-1399
johnk@howtoplanandsellabusiness.com